Back-testing methodologies to run more AB tests in less time on a website, in order to increase final conversion uplift in a limited time range.

1. Introduction and context

Many companies that have something to sell do it through an online platform. It is thus mandatory to have an accessible, easy-to-use, and attractive website to maximise their revenues. One way to achieve that is to continuously improve their e-commerce website using the well-known A/B testing method : change one feature (or a few in the case of multi-testing…) at a time (ranging from the colour of a button to the whole payment procedure), allocate…

Guillaume dB

Smart analytics for Smart Decisions is my moto. I’m interested in everything around data, analytics, data driven business. Working currently at DataMa.io

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