Back-testing methodologies to run more AB tests in less time on a website, in order to increase final conversion uplift in a limited time range.

1. Introduction and context

Many companies that have something to sell do it through an online platform. It is thus mandatory to have an accessible, easy-to-use, and attractive website to maximise their revenues. One way to achieve that is to continuously improve their e-commerce website using the well-known A/B testing method : change one feature (or a few in the case of multi-testing…) at a time (ranging from the colour of a button to the whole payment procedure), allocate…

Guillaume dB

Smart analytics for Smart Decisions is my moto. I’m interested in everything around data, analytics, data driven business. Working currently at

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